Tuesday, April 12, 2005

Million Dollar Strategies - How to Monetize and Residualize LIttle Ideas Into Big Money Streams for Life! - Alex Mandossian

Alex Mandossian is a good friend and business partner, but he is also an amazing speaker. I dare say he got the audience more inspired at this one than ever before. All good stuff, I'll just give you the highlights:

He offered a 3 part strategy that we all should follow -
  1. Strategize - Obvious. We need to think these things out.
  2. Monetize - Always good. If we can't make a revenue stream from our ideas, what good are they?
  3. Residualize - Here's the difference. Why make it work once if you can make it work over and over again?

He launched the AM2 Gold Program. That's his latest residualization (hey, he makes up terms and so can I). And he gave the audience models for them to launch their own.

Making Profits with Audio Products, Video Web Infomercials, and Podcasting - Mike Stewart

Mike Stewart, as always, was a joy to watch. He may be my business partner in the PremiumPodcasting.com project but I still learn stuff from this guy every day.

It was a 3 point outline, as all the good ones are.

1. With the right tools and right knowledge, you can quickly create great sounding audio content.

2. Video content requires slightly more expensive tools - but the results are incredible as well. Mike showed us some examples of some Web infomercials that will lead a new pack of direct response marketers.

3. And, of course, the PremiumPodcasting launch showed us all that we CAN charge for content online using this fascinating paradigm.