Jim Edwards - Multi Media Newsletters

Jim, Jim, Jim,

Love the guy and everything he represents.

In short, the concept is this:

• Traditional email newsletter marketing is fraught with peril.
• You now have to do something "outside of the box" to differentiate yourself.
• Multimedia newsletters not only do that but a) are a lot of fun to put together and b) create a fascinating emotional bond with the audience you don't typically see.

Funny thing is, the first two points are the very things I've tried to solve with TipsMachine.

The reality is that he's on to something here. I love the IGottaTellYou newsletters and, as a result, will listen to whatever it is that Jim has to tell (or sell) me.

He's (as always) onto something here - expect more multi-media from me in the future.

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This just in (added 11/5/2004) - multi-media newsletters are even easier with theInstantVideoGenerator.com - launched at the event and finally live.